about
The person
behind the work.
8+ years of making things look good. Then I started asking if they actually worked. Spoiler: often, they didn’t.
(santi vanin)
(based in verbier)
A visual designer who got too curious about UX and now can’t go back.
I started in graphic design and art direction. Agency life, you know the deal. Brief arrives on Tuesday, needs to be perfect by Monday, and somewhere in between you forget why you got into design in the first place. At some point I stopped asking “does this look right?” and started asking “does this actually make sense to the person using it?” That question ruined me. In the best way.
I’ve lived and worked across Argentina, Switzerland, Australia, New Zealand, and Spain. Not because I had a plan, I just kept moving and the work kept following. Right now I’m in Verbier, yes, the ski resort, yes I do snowboard every day when the season allows, and yes the chairlift is genuinely where my best ideas happen, building projects and looking for the right team to work with.
philosophy
How i think.
The problem first, always.
Opening Figma before understanding the problem is like answering a question nobody asked. I spend more time thinking than designing, and the designs are better for it.
If you can’t explain it, cut it.
Every design decision should have a reason. Not “it looks nice”, an actual reason. If a button, a color, or a layout choice can’t be justified, it doesn’t belong there.
Systems, not screens.
One good screen is easy. A product that stays consistent across 20 screens, 3 states, and 6 months of updates, that’s the real work. I build with that in mind from day one.